Brand stories, told from real barrels.
What it looks like today
Marketing copy generalizes (“four-year-old single barrel”) because the spreadsheets don’t carry barrel-level provenance. Single-barrel programs run on hope and a paper log.
What barrel data unlocks
Every barrel is a unit of inventory and a unit of story. Mashbill, fill date, char level, warehouse, floor, and ownership history are all attached to the same record. Marketing pulls real provenance; sales pulls real availability.
Scenario · Single-barrel program
A retailer wants a single-barrel pick. You walk them through the available 4-year-old high-rye candidates with full provenance: BS-1042-A, mashbill 23-MB-A, filled 2022-03-15, char level 4, aged on the third floor of Rickhouse 2. They taste, they pick, and the marketing copy writes itself.
- → Single-barrel and barrel-pick programs
- → Special releases with verifiable provenance
- → Brand stories tied to specific barrels
- → Sales availability against real inventory, not stale reports